As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. 25 Inspiring B2B digital marketing case studies. Case studies are an important part of B2B content marketing. May 11, 2016. B2B customers are thus more interested in receiving case studies, whitepapers, or customer testimonials. THE POWER OF B2B WEBINARS FOR LEAD GENERATION AND SALES ENABLEMENT. Read about them in our case studies. Our B2B case studies showcase high impact PR campaigns for clients looking for PR results and outcomes that make a difference. B2B marketing targets individuals who represent the interests of a business. B2B marketers have time and again toyed with creative videos, and a few have been successful in launching video campaigns that have inspired the audience and fellow marketers alike. CASE STUDY. Meaning, there’s a gigantic difference in how each audience perceives and evaluates your product or service. Case Study. Read Case Study. We were able to help Goodfellow engage with a completely new niche industry segment. Case studies are among the most high-impact pieces of content a B2B marketer can produce. → Access to the native BRICK Data. The result: 43% conversion rate. For Agencies. Read the case study to see how buyer persona development helped a leading robot integrator understand their ideal audience and plan a path for success. New Product Content Marketing Campaign – KRONE Inc. Can you create industry buzz around your product solution? To start on the case study writing process, begin by: Scouting for customer successes to share. One of the best examples of employee empowerment as a B2B marketing strategy was the video campaign the live chat company Drift ran on LinkedIn in 2018 —a campaign that was planned only five days before it was launched, yet generated 3 million views and resulted in the highest single-day traffic in the company’s history. Why Case Studies are a Necessity for B2B. A 30% shorter sales cycle. Here are the top video marketing examples that we unearthed in our research. Global Platform as Free on DigitalGarner! Examples of innovation in B2B marketing: 4 award-winning campaign case studies Inmarsat Aviation augments reality to capture new market. The fact that Upwork is willing to push the boundaries of B2B marketing makes them stand out in all the right ways. B2B sales funnels are simply more value-focused—and less emotionally focused—on how decisions are (theoretically) made. Email automation is underused in B2B email marketing. Growing B2B Sales With a Full Funnel PPC Strategy BACKGROUND: Veeam is the global leader in Intelligent Data Management, offering data protection solutions focused on backup and recovery for more than 300,000 organizations worldwide, including 75% of … → Access to all Growth & SEO Teardowns. Freelance B2B marketing consultant with over 25 years' experience and FCIM qualified. B2B influencer marketing can help your business to be discovered by the right audience and help to grow website traffic. → Quarterly BRICK Reports. Here, executives share three B2B campaigns that got it right: Developed a new corporate overview, outlining GTT’s core differentiators, as well as compelling content for use in a multi-touch email campaign targeting CIOs at enterprise companies. ... Mercedes-Benz Case Study Mercedes-Benz GLB launch campaign on LinkedIn drives impactful full-funnel results. Video in email marketing can increase … Schonstedt is a leading provider of underground locating equipment, but they weren't bringing in as much traffic as they would have liked. Thus, making the organization the customer (as opposed to the individual). Jobs Search 2,345 jobs in marketing, advertising, creative and media. While many business to business marketers rely on cold calls or contacts made at regional conferences to market themselves to new clients, some businesses are using more innovative methods in order to capture the business of new prospects. Drift’s Case Studies. Technology News Updates, B2B Events, Jobs, Whitepapers and many more.. First Ever GDPR Compliant Platform PMG June 6, 2018. 3 effective B2B content marketing campaign examples. → Quarterly Subscriber-only Webinars. B2C brands have absolutely nailed this with cheeky, controversial, but hilarious marketing campaign ideas. 2. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. 11 Examples of Killer B2B Content Marketing Campaigns Including ROI. → Access to the native BRICK Data. People are sent to the Campaign’s Case Study Download Page where they enter their contact and business info to get your free case study. Read More. To help answer these questions on measuring B2B content performance, Ascend2 and KoMarketing Associates fielded the Measuring Content Marketing Performance Survey between February 17 – 25, 2021. By integrating social and programmatic strategies, Blue Yarn Media increased SQL conversion rate 64%. Rather than settling for the easy way out — a blog post or PDF — Lever uses custom pages on its site to make the case studies pop. Barclays could have written a dry case study about Low Cost Vans, a … Case studies are effective in both B2B and B2C marketing. USG Boral Omnichannel B2B Marketing Services. Case Study: B2B Omnichannel Behavioural Campaigns for Consumer Goods Industry. Thus, making the organization the customer (as opposed to the individual). B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. A B2B Content Marketing Program for a Multinational Enterprise Telecom. But believe it or not, notable B2B campaigns are out there. Studying some of the top 2016 B2B marketing case studies can help you get ideas and inspiration for your own success story. One of the best examples of employee empowerment as a B2B marketing strategy was the video campaign the live chat company Drift ran on LinkedIn in 2018 —a campaign that was planned only five days before it was launched, yet generated 3 million views and resulted in the highest single-day traffic in the company’s history. A B2B sales funnel’s buying cycle takes more time. Case studies are located in the LENOX Solutions part of the Resource Center and chronicle success stories from LENOX's customers. Case studies present relevant information, such as the challenges that the organizations were facing before implementing a content marketing strategy , the solutions they choose, which contents they produced, and the results they obtained. With our telesales campaigns, we manage the full telesales process from generating interest and nurturing prospects, through to closing sales and following up with existing customers. The Challenge. Jonathan Wang Lead Generation Manager at Badgeville. We were able to help Goodfellow engage with a completely new niche industry segment. How Lumension achieved 865% increase in website views with re-targeting. Here are the results from this marketing campaign: A 20% lift in engaged buyers. Smarter Planet Smarter Planet is a sprawling marketing campaign that’s … B2B marketing targets individuals who represent the interests of a business. Creation of responsive landing pages and then performing rigorous A/B testing to ensure maximum performance for PPC campaigns and content offers for LinkedIn campaigns. The result was a marketing campaign with the tagline, "Cheaper than China," which involved a variety of marketing channels and became part of a completely new Rodon marketing strategy. B2B Marketing Campaign Case Studies. . Categories: Campaigns, Case Studies, Video & Audio Marketing, As the chief marketing officer at Wasabi, Michael brings 25+ years of experience building brands across a wide spectrum of technology companies, ranging from venture-backed startups to … Select your plan: Grow Getters Club. With the campaign’s activity, the Cost Per Action (CPA) for the new lead is 165 USD, surpassing the client’s target of 250 USD. Here are the top video marketing examples that we unearthed in our research. 1. Following is an aggregation of 8 influencer marketing case studies that we featured on Ninja Outreach blog over last couple of months. The last case study again comes from the guys at Marketing Sherpa. Watson on Jeopardy You may have heard of Watson, IBM’s supercomputer named after the company’s founder, Thomas J. Case Studies. B2B brands, on the other hand, might toe the line occasionally, but tend to play it much safer. So, in short, B2B brand strategy is a long-term plan that outlines who you are as a company, what your brand stands for in the market, what you do, who you serve, where you’re going in the future, and — most importantly — how you’ll get there. Another word for this clarity is vision. Social Chain – The Power of Personality Case Study. Product Differentiation Campaign – THK. Case Studies We Focus On Driving Measurable Results. Such content requires a person to complete a form with their contact details, such as first and last name, and email address before they can access this content. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. Case Study: 3 B2B Marketing Campaigns by IBM #1. You offer your software to resolve an issue, frustration, or challenge of some sort. 3 Examples of B2B Marketing Campaigns That Made Headlines ... whether it’s fun cultural references or more traditional content like video documentation and case studies. 12 B2B Marketing Trends & Studies Every Marketer Should Know. Legendary B2B Marketing Case Studies 2016. With help from an intelligent AI chatbot , departments such as marketing or sales can access this data quickly and easily. ... Case Studies. What does O2 sell other than mobiles? Implementation of CRM software Led to 200% Increase in Lead Generation. Matterport, a tech startup, sought to grow its global demand generation campaigns. Create a marketing campaign that makes it clear why that issue is a problem and how your solution resolves it. BEN PARK, Global Head of Marketing, Spektrix. Positive engagement with a highly relevant community - HIMSS being one of the most significant ... B2B Event Marketing_Case Study (Adroitent) Created Date: B2C marketing, on the other hand, targets the individual. The case studies explain what the client offers, what the client asked of us, how we delivered this and the results of their campaign. How a SaaS - Gamification Company Exclusively Relies on LeadGrabber for Outbound Marketing Leads. The click through rate in B2B varies according to the sources and the sectors from 1.6% to 6.46%. B2C marketing, on the other hand, targets the individual. #2. We provide a full suite of B2B marketing services for USG Boral across digital automation, design and creative, as well as social media and content marketing. Chris Hays VP Operations, BeRelevant Group. As a corporate outreach program, they wanted to encourage girls to consider these career paths, since they are so underrepresented. 5 Marketing Automation Case Studies. b. B2B Performance Marketing Case Study. To help Comtech Systems establish online leadership around the globe, Chatter Buzz developed a new website and optimize its content for the needs of a global audience and search engine crawlers. Business owners always want to see how other businesses like them are able to achieve the results they desire. How B2B Lead Generation Companies are leveraging Tools to increase Revenues. David Schneider. Amplify industrial marketing strategy for Genesis Systems Group created the foundation for a successful long-term integrated marketing campaign. They turned to Beacon Digital Marketing for guidance and support. Dynamic web design and sharp graphic design enabled the Materials Hub website and the app to come to life, ensuring user experience was the top priority. When asked how important each marketing channel was to their organization’s overall B2B content marketing success, 91% of B2B marketers said email. Read on to find out how, over the two years of the campaign, Rodon's sales rose by 33%, website visits 120% and organic traffic grew 450%. PR Strategy; PR Campaigns; B2B Case Studies; Blogs; Graphic Design; Advertising; Video; Jump Into Our Pond. The last case study again comes from the guys at Marketing Sherpa. How Lumension achieved 865% increase in website views with re-targeting. Everyone loves a story about the small-town guy or gal who makes good — and B2B buyers are no exception. ... Take a look at some of our client case studies from previously run appointment setting campaigns! Read their story MG India achieves its lowest-ever bounce rate with LinkedIn → Quarterly Subscriber-only Webinars. Scale Global B2B Demand GenERATION CAMPAIGNS. Read Case Study. Below are the few examples of B2B businesses who won content marketing awards at DemandGen Report’s B2B Content2Conversionconference for incredible creative, execution of content marketing. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, … Inmarsat Aviation had a dilemma. Digital Litmus managed the entire end-to-end solution for us and the results more than exceeded expectations. A B2B marketing campaign is a targeted, systematic set of efforts designed to achieve a specific goal. Webinars are now a key ingredient of our demand generation activities. But how you create content for a brand-to-brand opportunity isn’t the same tactic used to reach customers. Example provided by Eyequant. DEMANDBASE: A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. Logic precedes Emotion. 11 effective B2B marketing strategies (With Examples and Case Studies) Social Media When it comes to discovering new products (or services), Social media marketing is your go-to channel. CASE STUDY. B2B Marketing Case Studies. By strategically plotting every step of this original campaign, we made sure the B2B buyer was at the forefront of the execution. Select your plan: Grow Getters Club. Drift is a “conversational marketing” company with a range of products, including a chatbot, personalized videos, and marketing automation solutions. (Marketing Charts, 2018) 85% of B2B marketers say lead generation is their most important content marketing goal. An 8% lift in qualified leads that are being given to sales. Our B2B marketing case study on our engagement with BuzzStream highlights how we used exclusive data and studies to forge strong relationships with their readers. People love humor. → Weekly Curated SaaS & Marketing Newsletter. Another approach is to look up at B2B content marketing case studies to get inspired. What is gated content? Case Study Campaign Management B2B. We created an entirely new landing page, paid media-, retargeting- and email marketing campaigns. A use case in marketing is a demonstration that shows the interaction between the end user and a product or service. Although use cases are most commonly used in technology settings, these demonstrations can help effectively convey benefits to customers in a marketing presentation. An 8% lift in qualified leads that are being given to sales. Read Case Study. A marketing case analysis, also known as a "case study," is a written document that helps you analyze and evaluate strengths and weaknesses for your company. Digital Marketing Case Studies. The inbound marketing principles still apply in B2B email marketing with a more logical, practical, and rewarding approach. 193 B2B marketing professionals participated in the survey. These case studies document the progress and success of various campaigns that we have run for our clients. In fact, according to a research survey from Business2Community, 58% of B2B buyers said their decision process was longer in 2017 compared to 2016. A case study is a great way to show how your product can help a business improve, whether that’s in terms of … The paper "Development of Digital Marketing Strategy and Plan For an Organisation Using Specific Digital" is an amazing example of a case study on marketing. 3 Examples of B2B Marketing Campaigns That Made Headlines. Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. Through this campaign, Marketing's contribution to the Sale's pipeline grew from single digits to nearly 10% of its revenue growth. SmartBear Software, a B2B cloud mobile software company, decided to try out marketing automation and CRM software implementation. HubSpot comes into its own when it has to facilitate marketing automation and campaign management. According to emfluence’s report, 17.8% of automated emails sent out were B2B campaigns, whereas 82.2% were B2C campaigns. These case studies are in PDF format, and can either be downloaded or opened in a new tab. With the rise o B2B Marketing Case Studies; About; Contact . Our client – a global consumer goods and food supplier company serving B2B professionals – wanted to increase awareness, drive demand and optimise lead generation efforts to nurture existing customer relationships and access new markets and territories. Data in the form of graphs, charts, or reports are always present in a B2B marketing email. Get 3.6 million "likes" attributed to this influencer marketing campaign; Finally… The case studies above are just some examples that highlight the undeniable importance of B2B influencer marketing. ... We implemented a paid social strategy that included LinkedIn prospecting and remarketing campaigns to reach their target audience. A 7% lift in closed deals. With approximately 60% of the worldwide linear motion device market, THK experienced strong brand awareness. The ultimate takeaway for readers should be an understanding of your business and the benefits you can deliver – and there’s no better source of that material than real-world wins. Sales marketing, when done between two business firms, needs to prepare some specific tactics and channels for better results.You can understand the fact by referring to this sample on the b2b marketing strategy case study example template.The template has shed light on the different aspects that b2b marketing deals with. A 30% shorter sales cycle. Here are some examples of B2B content marketing with proven results to get you fired up to create some great content. Meaning, there’s a gigantic difference in how each audience perceives and evaluates your product or service. Our tried and tested method has helped countless companies across the globe. Check my case studies, testimonials and B2B marketing tips. Lee Odden. Paid Search (PPC) Search Engine Optimisation (SEO) Website Design & Development; Email Marketing; Public Relations. College Finance 18-Month SEO Content and Link Building Case Study Studying some of the top 2016 B2B marketing case studies can help you get ideas and inspiration for your own success story. The three core segments of B2B case studies … The ultimate takeaway for readers should be an understanding of your business and the benefits you can deliver – and there’s no better source of that material than real-world wins. It needed to sell in-flight... O2 uses ABM to define itself as an IT tech leader. → Weekly Curated SaaS & Marketing Newsletter. For a B2B company, it is complex to teach down potential businesses who will be interested in their services unlike B2C businesses, where every internet user is … There were 21 leads generated by this PPC campaign, and 2 of those leads were closed with revenue of around 20K USD. Really, Microsoft is both a B2B and a B2C company because of its universal reach. Doing business digitally has always been tougher for B2B businesses as compared to B2C businesses, and this fact also goes correctly when it comes to digital marketing of B2B businesses. If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. B2B branding campaign to garner positive engagement with a relevant community CaseStudy #1. In this case study, Microsoft teamed up with National Geographic to showcase women in STEM careers. All in all, 69 per cent of companies which leverage content marketing fall back on case studies, according to the B2B Content Marketing Report 2020 from the Content Marketing Institute. B2B Marketing, Content Marketing, Marketing PR Conferences. Case Study #8. August 2020 saw this PPC campaign revenue produce a Return on Investment (ROI) of 625%. According to a CMI and MarketingProfs study, 91% of B2B Marketers are using content marketing and that means a few things: First, it means content marketing has gained critical mass within the popular marketing mix and any company in a … $50.00/month or $500.00/annually*. Dynamic web design and sharp graphic design enabled the Materials Hub website and the app to come to life, ensuring user experience was the top priority. Businesses need to reach one another so they can team up to improve one another’s bottom-line. Heard of watson, IBM ’ s a gigantic difference in how each audience and! 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