Workfront was founded back in 2001, making it a bit long in the tooth for a private company that has raised $375 million, according to Crunchbase. Adobe’s acquisition of Workfront will bring efficiency, collaboration and productivity gains to marketing teams currently challenged with siloed work management solutions. The acquisition, which Adobe valued at $1.5 billion, is aimed at bringing Workfront’s technology for helping marketers manage content, plan and … (It’s worth noting that $280 million of that was secondary money raised last year.) Bloomberg first reported the sale earlier today.. Workfront was founded back in 2001, making it a bit long in the tooth for a private company that has raised $375 million, according to Crunchbase. Workfront is an ideal fit for Adobe’s Experience Cloud. Imagine every component of the marketing stack is a chocolate chip, with each morsel representing key applications like DAM, financial management and data visualization. Adobe (NASDAQ: ADBE) today announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to … Acquisition Brings Leading Work Management Platform for Marketers to Adobe Experience Cloud Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. Adobe plans to acquire marketing work management platform Workfront for $1.5 billion to integrate its productivity tools into Adobe Experience Cloud and Creative Cloud. Shootman will continue to lead the Workfront team within Adobe. Workfront is equipped with APIs that enable a seamless connection to Adobe Creative Cloud and Adobe Experience Cloud, which have become the global standard for creative workflows and customer experience management. SAN JOSE, Calif.–(BUSINESS WIRE)–Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments.With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently … Adobe Inc. said it will acquire Workfront Inc. for $1.5 billion to add a collaboration tool … Adobe Gold partner and Workfront partner of the year, Adobe’s acquisition of Workfront maximized LeapPoint’s ability to deliver deeper and broader solutions to clients across finance, healthcare, and retail. Why Workfront makes sense for Adobe. Adobe announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 … Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for … Adobe could announce a deal for Workfront as soon as Monday, the people said, asking not to be identified because the matter is private. Adobe to Acquire Workfront. (It’s worth noting that $280 million of that was secondary money raised last year.) SAN JOSE, Calif.–(BUSINESS WIRE)–Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments.With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently … (Bloomberg) -- Adobe Inc. said it will acquire Workfront Inc. for $1.5 billion to add a collaboration tool to its marketing software, providing expanded offerings during a … Alex came to Adobe through the acquisition of Workfront, where he was CEO. Nov 10 2020. Adobe Inc. is in advanced discussions to acquire privately held software maker Workfront Inc. for about $1.5 billion, according to people familiar with the matter. The value of the deal is reported to be $1.5 billion, and it is likely to … SAN JOSE, Calif. — Nov. 9, 2020 — Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. The $1.8 billion acquisition was pivotal for tech in Utah. Workfront was founded back in … SAN JOSE, Calif. — Nov. 9, 2020 — Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. Share Tweet Share. The company announced Tuesday that it signed a deal to acquire privately held office software specialist Workfront … The acquisition gives Adobe more online marketing tooling to fit into its Experience Cloud. Adobe expects the deal to … Adobe just announced that it is acquiring marketing workflow management startup Workfront for $1.5 billion. Adobe (NASDAQ:ADBE) today announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers and one million users.Adobe… Adobe acquired Workfront, a marketing workflow, project management and Digital Asset Management (DAM) provider, for $1.5 billion on Nov. 9. Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. SAN JOSE, Calif.-- (BUSINESS WIRE)-- Adobe (Nasdaq:ADBE) today announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers and one million users. It is … Singapore — November 10, 2020 — Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. The acquisition of Workfront by Adobe is seen as a great deal since the company specializes in software and application programming interfaces that marketers employ to manage content, plan and track marketing campaigns, and, most importantly, execute workflows across teams. Adobe Buys Workfront To Boost Upstream Creative Support. Adobe Believes It Is; Acquires Workfront for $1.5 B. Sneha Nalawade November 10, 2020 No Comments 174 views. Five months ago, Adobe purchased (for $1.5 billion) Workfront, a company that helps build marketing department workflows.Today the company is officially announcing how it intends to use it. As both an Adobe Gold partner and Workfront partner of the year, Adobe’s acquisition of Workfront maximized LeapPoint’s ability to deliver deeper and broader solutions to clients across finance, healthcare, and retail. Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. Adobe announced it is acquiring Workfront Inc. for $1.5 billion to add a collaboration tool to its marketing software by fitting into its Experience Cloud. With more than 3,000 […] Acquisition Brings Leading Work Management Platform for Marketers to Adobe Experience Cloud SAN JOSE, Calif.–(BUSINESS WIRE)–Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. Adobe just announced that it is acquiring marketing workflow management startup Workfront for $1.5 billion. Adobe Completes Acquisition of Workfront. your password Adobe has agreed to acquire Workfront, a Utah-based company that develops web-based work management and project management software, for $1.5 billion.. For veterans of the Utah tech and entrepreneurship scene, the acquisition may recall Adobe’s acquisition of Omniture in 2009. your username. Acquisition Brings Leading Work Management Platform for Marketers to Adobe Experience Cloud SAN JOSE, Calif. — Nov. 9, 2020 — Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. Adobe ( NASDAQ:ADBE) is reaching deep into its coffers for a new asset buy. Workfront was founded back in 2001, making it a bit long in the tooth for a private company that has raised $375 million, according to Crunchbase. Log into your account. Adobe has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for USD 1.5 billion. The recent acquisition of Workfront by Adobe has prompted several customers and colleagues in enterprise marketing to ask for my perspective. Adobe acquires Workfront, makes $1.5bn bet on work management - or does it? Bloomberg first reported the sale would be happening earlier today. Adobe just announced that it is acquiring marketing workflow management startup Workfront for $1.5 billion. On Monday, Adobe announced its intent to acquire Workfront, a SaaS work management provider for $1.5B to roll into its Experience Cloud.As the COVID-19 continues to force most companies to work and collaborate remotely, a cloud-based workflow management platform like Workfront looks to be very synergistic to Adobe’s marketing customers and beyond. Adobe just announced that it is acquiring marketing workflow management startup Workfront for $1.5 billion. As both an Adobe Gold partner and Workfront partner of the year, Adobe's acquisition of Workfront maximized LeapPoint's ability to deliver deeper … Once Workfront is integrated into Adobe, creativity will no longer be required of marketers. Other resources are also available, such as the legacy API Explorer and access to the Proofing SOAP API. Bloomberg first reported the sale earlier today. In November 2020, Adobe announced an agreement to acquire Workfront for a headline-grabbing $1.5 billion. 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